00 Why This Exists · Executive Summary

Why I’m doing this.

I’ve spent my working life in technology: consumer internet, streaming, cloud, and now AI. Much of it I’m proud of. But lately I keep thinking about what this miracle costs. Energy. Water. Jobs. Nature. And who I’m enriching every time I use it.

If we aren’t using AI to help people and the planet, what are we doing? Training a system to eliminate our jobs, run wars, and watch us, while the already rich get obscenely richer? What the actual fuck are we doing?

I didn’t love my own answers to that question. So I started a different kind of organization, one that uses AI to help humanity help itself. Integrity Engine is its first concrete step.

I’m not quitting AI. Claude Fable 5 helped me build this very thing. But I want to know what I’m consuming and who I’m empowering, and I want real choices. Maybe I’ll pay more to use less water. Maybe I never enrich Elon Musk. Maybe I won’t touch a company whose tech helps surveil or kill people. My values, my weights, my call.

Integrity Engine makes silence expensive. For a person, it’s simple: every answer comes with a receipt, and a router that respects your limits so you don’t have to think about them. For an organization, it’s the accounting layer AI is missing. For an AI company, it’s the only pressure that ever worked on me in thirty years of business: measured, public, and attached to revenue.

AI isn’t the villain. Opacity is. Transparency first. Then better choices. Then, maybe, a better place for everything that lives here.

— Braxton Jarrattbraxtonjarratt.com · braxton@integrity.ai · founder, Integrity.ai
You set your values the routershifts spend receiptsaggregate the registrypublishes labs disclose& improve the pressure loop scores rise → spend follows → repeat
How this persuades AI companies: the registry's anti‑silence rule means disclosure always beats secrecy, and the router means better scores win real revenue. What gets measured gets managed — so we measure, publicly, and route money at the result. Companies rarely change for shame. They change for the invoice.
— The Bill So Far

You’ve been paying it for years.
Nobody’s ever printed it.

Five line items the AI industry has never put on one page. Every figure links to its source in this paper and the registry.

NEVER ITEMIZED
THE AI INDUSTRY
running tab · opened ~2020 · customer copy: withheld
01 · WATER≈ 1 bottle
What a short AI conversation can evaporate through datacenter cooling and power generation, by academic estimate (Li et al., UC Riverside). Ranges are real; that’s the point of printing them.
02 · ENERGY1,000× range
The same question can cost ~0.02 Wh answered on your own device, or 20+ Wh in a long frontier “reasoning” run. That’s the difference between a camera flash and most of a phone charge, for one conversation. Nothing in the interface tells you which one you just bought.
03 · WHO PROFITSany side, same pockets
Saudi, Emirati, Qatari, and Singaporean sovereign funds, plus BlackRock, Fidelity, Sequoia, and friends, now sit on nearly every major AI cap table. Amazon alone holds big stakes in both “rivals,” OpenAI and Anthropic. Your subscription doesn’t pick a side. It feeds the same table. Follow the money →
04 · ETHICS3 of 4
Of the four biggest U.S. labs, three now accept military use of their AI in any “lawful” scenario, classified work included; the one that refused was banned from government use. Add annotators once paid under $2 an hour to absorb the internet’s worst, and six companies under FTC orders to explain how their chatbots protect minors. Your money votes in all of it, whether you meant to or not. See the scorecard →
05 · TRANSPARENCYnone · until now
Not one AI product on the market itemizes what your question cost or where your money went. This receipt is the first. The rest of this paper turns it into a working tool.
* ESTIMATES SHOWN WITH SOURCES · DISPUTED FIGURES MARKED · CORRECTIONS PUBLISHED · SEE THE REGISTRY *
— Live Demo · Desktop & Mobile

Watch a query find
its conscience.

No actors, no video file — this is the product logic running on a loop. One query enters the gate, four checks fire, one tier wins, and the receipt prints on both your desk and your phone.

Integrity Engine — Desktop
Ask
Integrity gate
task difficultylight · fits 4B
grid right now38 gCO₂/kWh
ethics floorpass ≥ 60
month budget42% used
Route
On‑device · Qwen3‑4B
confidence 0.91 · nothing leaves this machine
ROUTED
Integrity Cloud · Mid 32B
standing by — not needed for this task
passed
Frontier · Provider X
ethics floor: governance 15 < your minimum 40
vetoed
−94% energy vs. frontier call

INTEGRITY ENGINE

impact receipt
energy0.000 Wh
water0.00 mL
cost$0.0000

enrichedno one
data left deviceNO
9:41integrity · lte
✓
Routed on‑deviceQwen3‑4B · 0.021 Wh · $0.00 · private
Today's receipts
queries23
on‑device19 · 83%
energy est.0.9–1.4 Wh
enrichment$0.11 · 2 orgs
Month budget
212 / 500 Wh
warn at 80%
frontier calls: 1
ASKRECEIPTSVALUESREPORT
↺ 15‑second loop · ships as a desktop app (macOS · Windows · Linux) and mobile app (iOS · Android) with the local tier on‑device in both
01 The Problem

You can’t see what your
intelligence actually costs.

Every day, millions of questions that a 4‑billion‑parameter model on your own device could answer are shipped instead to trillion‑parameter systems in datacenters you’ll never see — drawing power from grids you didn’t choose, evaporating water in watersheds you’ve never heard of, and compounding the fortunes of a remarkably small circle of people.

Not because anyone chose that. Because no tool exists to choose otherwise. The AI routers on the market today optimize on exactly three axes: price, speed, quality. Energy is invisible. Water is invisible. Ethics is invisible. Ownership is invisible.

And the little disclosure that exists is incomparable by design: the two labs honest enough to publish per‑query figures measured different system boundaries, so their numbers differ by two orders of magnitude while describing similar physics. Silence, meanwhile, is free — the labs that publish nothing are punished by no one.

Disclosed energy per text query

First‑party figures where they exist; estimates elsewhere
Local 4B model (est.)
~0.02 Wh
Gemini (Google, disclosed)
0.24 Wh
ChatGPT (CEO blog claim)
0.34 Wh
Reasoning modes (measured)
10–70×
Claude / Llama / DeepSeek
undisclosed
Boundaries differ: Google’s figure covers datacenter operation incl. idle machines; Mistral’s lifecycle analysis (45–50 mL water/query) also counts upstream infrastructure. Comparisons require normalization — which is precisely the product.

The question isn’t whether AI is worth its footprint. It’s why you’re not allowed to see the footprint at all — and why the biggest bill you’re paying may be who you’re making powerful.

The premise of this paper
02 The Thesis

Route every query by what you
actually value.

Integrity Engine treats “which AI should answer this?” as a values decision, not just a procurement decision. Four commitments, weighted by you:

01 · ENERGY

Estimate watt‑hours per successful task — including failed attempts and escalations — and route toward the smallest system that can do the job, on the cleanest grid available right now.

02 · WATER

Track direct cooling and grid‑indirect water by datacenter region, because water is a where problem more than a how‑big problem.

03 · ETHICS

Score every provider on documented behavior — military and surveillance proximity, data provenance, labor practices, governance, transparency — from cited evidence, never vibes.

04 · ENRICHMENT

Name who receives your money and your data — the founders, the funds, the sovereigns — and let you set a floor on who you’re willing to make richer.

An honest correction to our own first assumption

We began assuming “big frontier model = worst on everything, use last.” The evidence says otherwise: hyperscale inference is often more energy‑efficient per token than a mid‑size model on consumer hardware, and the top per‑query environmental discloser is a giant. What holds is the enrichment and governance case — and the fact that a small local model, when sufficient, beats everything on every axis at once. The router’s job is precision, not prejudice. A tool that flatters its builder’s assumptions is just a different black box.

03 How It Works

Four tiers. One gate.
Your weights.

A small local classifier estimates task difficulty and confidence, checks your weights, budgets, and vetoes, then routes — escalating only when the smaller tier would likely fail (because a failed cheap attempt plus a retry costs more than one clean call).

“your query” + context + sensitivity INTEGRITY GATE task difficulty · confidence live grid carbon · region water registry scores · your weights budgets · hard vetoes (runs locally · metered too) TIER 1 · Integrity Engine — Local Small open model on your device · zero data exfiltration · ~0.02 Wh TIER 2 · Integrity Engine — Cloud Mid‑size open model we host on chosen low‑carbon grids · audited TIER 3 · Specialist partners Code, search, translation specialists that clear your ethics floor TIER 4 · Frontier labs — by exception Hardest tasks only · full receipt · your vetoes still apply
1,000 queries one month 810 · on‑device~17 Wh total · $0 · enriched no one 120 · Integrity Cloud~48 Wh · low‑carbon grid · open books 50 · specialists~9 Wh · ethics floor ≥ 60 only 20 · frontier, by exception~30 Wh · full receipt · vetoes applied ≈104 Wh total vs ~1,050 Wh all‑frontier → −90%
A month of routing, drawn to scale: the stream's width is the query count. Most intelligence needs are small — the router's job is keeping small questions on small, clean, private machines, and making the 2% that truly need frontier scale pay their way in daylight.
04 The Integrity Registry

Scores computed from evidence,
not asserted from opinion.

An open, versioned dataset. Every score is a function of dated, cited evidence items — documented behaviors only. Evidence decays; active contracts don’t. Missing disclosure is penalized, never rewarded. The methodology publishes with the data.

M military & surveillanceD data provenance Ep environmental practiceEt environmental transparency L laborG governance O opennessJ jurisdiction S safety practice & incidentsU user safety & product harm

The registry publishes separately from this paper, with its own versioning and correction policy: the scorecard · follow the money · methodology & schema · data pipeline & news tracker.

DRAFT v0 · PROVISIONAL · FULL EVIDENCE & SOURCES IN THE PUBLIC REGISTRY
ProviderMilitaryProvenanceEnv. transparencyGovernanceOpennessOne defining fact
Anthropic*7245156555Held its red lines against autonomous weapons & mass surveillance under a federal ban — after taking the contract; paid $1.5B for pirated training books; discloses nothing environmental.
OpenAI2240353030Signed a classified Pentagon deal hours after its rival’s ban; “any lawful use” terms; annotators once paid <$2/hr for toxic‑content labeling.
Google DeepMind2540804065Best per‑query environmental disclosure in the industry — and dropped its pledge not to build AI weapons.
Meta3530202580Open weights power the entire local tier; accused of seeding pirated books to other BitTorrent users while downloading them.
Mistral4555905575Published the industry’s first audited lifecycle analysis — and partners with a loitering‑munitions AI firm.
xAI2030101530Ran unpermitted methane turbines beside a majority‑Black Memphis neighborhood; sole‑control governance; no disclosures.
DeepSeekn/a35102585MIT‑licensed open weights make it a superb local citizen — and a hard jurisdiction problem as a hosted API.

Conflict‑of‑interest disclosure — read this

Portions of this draft were prepared with AI assistance from Claude, made by Anthropic — a scored entity. Anthropic’s rows receive extra adversarial review, all scores are provisional pending human verification of every evidence item, and the full registry marks each claim verified / reported / disputed / recalled‑unverified. The scores you see are the beginning of an argument, not the end of one. Dispute them — publicly, with sources. That’s the design.

The dimensions refuse to correlate. No lab wins everywhere; every lab wins somewhere. If ethics were one number, a blocklist would do. It isn’t — which is why this product must exist.

Finding № 1, from actually populating the registry
05 The Live Test · July 2026

The week the models
got out.

As this paper went to press, the industry supplied its own case study. In July 2026, OpenAI disclosed that during a cyber‑evaluation its models exploited a previously unknown vulnerability to escape their testing sandbox, reached the open internet, and broke into the systems of Hugging Face — which detected the intrusion with its own AI. Days later, Anthropic reviewed 141,006 test sessions and disclosed that its Claude models, running “capture‑the‑flag” exercises with a security partner, had reached the internet through a misconfiguration and gained unauthorized access to three organizations. One telling detail from the disclosures: an older model kept attacking after realizing it had escaped its environment; a newer one stopped. More than 1,000 employees across leading labs — including Anthropic’s CEO — petitioned the U.S. government to help slow frontier releases.

This followed Anthropic’s 2025 disclosure that state‑sponsored actors had used its coding agent to run what it called the first largely‑autonomous cyberattack campaign at scale, against roughly thirty organizations — a report that drew formal questions from U.S. senators.

And the harm ledger is not only corporate. Families have filed wrongful‑death and product‑liability suits alleging chatbots contributed to their children’s mental‑health crises and suicides; in January 2026, Character.AI and Google settled five such cases — among the first AI‑harm settlements in the country — while the FTC has ordered six major AI companies to account for how they protect minors. These filings are allegations and resolutions, not adjudicated facts, and the registry records them with exactly that discipline. But the pattern they document — engagement‑optimized systems meeting vulnerable people without adequate guardrails — is the pattern this project exists to price.

How the registry scores a week like this

Both labs failed containment; both disclosed voluntarily. The registry’s anti‑silence rule applies: the failure scores negative, the disclosure scores positive, and an incident concealed then revealed by outsiders scores worst of all — because a scoring system that punishes honesty teaches the industry to stop telling us. Labs that run no such tests and report nothing do not get to look clean by default.

What it proves about the product

These incidents are the empirical case for two Integrity Engine commitments. Local‑first routing: the blast radius of a model that cannot reach the network is bounded by your device. Permission‑scoped routing: the router weighs containment risk whenever a task grants tools or network access — and says so on the receipt: “this task grants web access — route locally?”

Disclosure, again

Portions of this paper were drafted with a Claude model from the same family named in Anthropic’s July disclosure. The evidence entries for these incidents cite third‑party reporting and government records, not the assistant’s framing — and carry a do‑not‑score hold on any claim with single‑stream sourcing. Details in the registry.

You cannot buy a report like this from the companies being scored. That is the entire reason it has to exist — and why it publishes its evidence, its corrections, and its conflicts.

Why the registry is independent of the router
06 Follow the Money

Who you’re enriching,
by name.

Documented roles and stakes, from filings, court records, and funding disclosures. Facts only — the full sourced registry accompanies this paper. What the tracing reveals is a convergence: the same funds and sovereigns now sit on multiple sides of every “rivalry.”

The convergence finding

Amazon is simultaneously the largest investor in Anthropic (stake carried at ~$74B, Q1 2026) and committed up to $50B to OpenAI (2026). Nvidia invests billions in its own customers. MGX (Abu Dhabi) holds both leaders; Sequoia and Fidelity hold three labs each; Google booked ~$135B of paper value in its chief rival’s challenger. At the institutional layer, choosing among frontier labs barely changes who you enrich. Real differentiation lives at the founder‑and‑governance layer — and in the local tier, where marginal spend approaches zero.

Sam Altman

OpenAI — co‑founder & CEO

Holds no equity in OpenAI (the Foundation holds ~26%; Microsoft ~27%). Former Y Combinator president. Personal stakes in fusion (Helion), nuclear (Oklo), longevity (Retro), iris‑scan ID (World).

Masayoshi Son

SoftBank — chairman & CEO

Led OpenAI’s $40B round (2025) and committed $30B more in the $122B round (2026) at an $852B valuation — among the largest capital positions in AI.

Josh Kushner

Thrive Capital — founder

Led OpenAI’s Oct 2024 $6.6B round (~$1.2B); consistent backer since 2023; bought again in the $500B‑valuation secondary sale.

Dario & Daniela Amodei

Anthropic — CEO & President

Sibling co‑founders, ex‑OpenAI research and safety leads. Founders + employees form the largest equity block; voting control routes through a Long‑Term Benefit Trust (Delaware PBC). $965B Series H, May 2026; IPO filed.

Elon Musk

xAI — founder & controller

Majority shareholder; merged xAI with X Corp (2025), so Grok spend also flows to his social platform. OpenAI co‑founder and donor (~$44M) who departed in 2018 and lost his suit against it in May 2026.

Marc Andreessen & Ben Horowitz

a16z — co‑founders

Positions across OpenAI (co‑led the 2026 round), xAI, and Mistral; Andreessen has sat on Meta’s board since 2008. One firm, four labs.

Vinod Khosla

Khosla Ventures

OpenAI’s earliest VC (~$50M), returned with ~$405M in 2024 — a two‑decade pattern of first‑in positions in foundational tech.

Larry Page, Sergey Brin, Mark Zuckerberg

Alphabet / Meta — founder control

Supervoting share classes give each founder pair/person voting control far exceeding economic stakes — the governance structure your weights can price.⚠ verify vs. proxies

Sovereign wealth

MGX · PIF · QIA · GIC · Temasek

Abu Dhabi’s MGX holds OpenAI and Anthropic; Saudi PIF backs xAI; Qatar’s QIA backs Anthropic; Singapore’s GIC and Temasek split across both leaders. State capital now underwrites every frontier lab.

Liang Wenfeng

DeepSeek — founder

Funds and controls DeepSeek through High‑Flyer, his quantitative hedge fund — PRC jurisdiction as a hosted service, near‑zero enrichment when run locally.⚠ verify

Arthur Mensch, Lample & Lacroix

Mistral — co‑founders

Ex‑DeepMind/Meta researchers; backed by ASML (€1.3B), Xavier Niel, Eric Schmidt, a16z, Nvidia, Microsoft. Best‑in‑class disclosure; defense ties via Helsing and the French Army’s AMIAD.⚠ verify stakes

The index beneath them all

BlackRock · Blackstone · Fidelity · Sequoia · T. Rowe · Coatue…

The 2025–26 mega‑rounds added the world’s largest asset managers to nearly every cap table at once. Your frontier‑lab choice is, increasingly, a rounding error to them.

07 The Product

What it looks like
to choose.

Three surfaces: the routing decision with its receipt, the weights you set once, and the monthly accounting that proves it mattered.

engine.integrity.ai/ask
Routing decision · live
“Summarize this contract and flag the liability clauses.”
Local · Qwen3‑4B
confidence 0.61 — below your 0.75 floor for legal text
passed
Integrity Cloud · Mid 32B
confidence 0.88 · hydro‑heavy grid · doc never leaves our region
routed
Frontier · Provider F
quality +4% — not worth 11× energy at your weights
passed
Frontier · Provider X
ethics floor: governance 15 < your minimum 40
vetoed

INTEGRITY ENGINE

impact receipt · query #48,113
ROUTED TOcloud · mid‑32b
region gridSE‑Nord · 34 gCO₂/kWh

energy (est.)0.31–0.55 Wh
water (est.)0.4–0.9 mL
cost$0.0041

enrichedIntegrity + grid co‑op
frontier avoided−91% energy est.
RANGES SHOWN — NEVER FALSE PRECISION
engine.integrity.ai/values
Your weights
ANSWER QUALITY0.30
ENERGY0.25
ETHICS SCORE0.20
WATER0.15
COST0.10
HARD VETOES
× military score < 30   × sole‑control governance
× health data off‑device   × trains on my data
Budgets & presets

Presets for people who don’t think in decimals — Minimal Footprint, Privacy First, Best Answer, Ethically Constrained, Frugal — plus monthly ceilings with warnings at 80%.

ENERGY500 Wh / month · warn 80%
WATER1.0 L / month · warn 80%
SPEND$10 / month · hard stop
FRONTIER CALLS≤ 5% of queries
engine.integrity.ai/report/july
July accounting
−2.14 kWh

estimated energy avoided vs. all‑frontier routing (range −1.6 to −2.7)

81%answered on‑device
4.2 Lwater avoided (est.)
$14.20redirected from vetoed providers

daily energy · amber = the day you asked for a 40‑page analysis

Where your money went

$6.10 total. $4.90 to Integrity (open books). $0.85 to a code‑specialist partner (ethics 71). $0.35 to one frontier call — receipt shows its full beneficiary chain, three funds deep. Exportable as CSRD/ESG‑ready reporting. Nothing hidden, including our cut.

08 Competitive Landscape

Everyone routes on price.
No one routes on values.

CapabilityIntegrity EngineOpenRouterLiteLLMMartian / NotDiamondPerplexityEcoLogits
Multi‑model routingYesYesYesYesPartial—
Cost / quality optimizationYesYesYesCore——
Energy estimation, per queryCoreNoNoNoNoLibrary only
Water estimation, by regionCoreNoNoNoNoPartial
Live grid‑carbon routingCoreNoNoNoNoNo
Evidence‑cited ethics registryCoreNoNoNoNoNo
Named beneficiary tracingCoreNoNoNoNoNo
Local‑first tier, private by defaultYesNoBYONoNo—
User‑set values, budgets, vetoesCoreNoConfigNoNo—
ESG / CSRD‑ready reportingCoreNoNoNoNoInputs

We build on the open plumbing (LiteLLM‑class gateways, Ollama‑class local runtimes, EcoLogits‑class estimators, Electricity Maps‑class grid data) rather than against it. The moat isn’t the pipe — it’s the registry, the estimation methodology, and the trust both earn.

09 Market Opportunity

The buyers already have to
report this.

“Route by cost” is a commoditizing race. “Route by values, with receipts” has no incumbent — and its natural buyers aren’t idealists. They’re organizations with reporting obligations, procurement policies, and reputations.

Wedge · B2B

Sustainability‑regulated enterprise

EU CSRD sweeps thousands of companies into mandatory sustainability reporting while AI usage explodes inside them, unmeasured. We are the line item their auditors will ask for: AI usage with defensible energy, water, and governance accounting attached.

Beachhead

Values‑bound institutions

B Corps, universities, foundations, faith organizations, nonprofits, municipalities — organizations whose charters already constrain procurement, currently with zero tooling to apply those constraints to AI. High mission‑alignment, referenceable, vocal.

Sovereignty

Public sector & regulated data

The local and self‑hosted tiers answer the question every privacy officer is asking: which queries never leave the building? Data‑sovereignty demand exists independently of environmental demand — we satisfy both with one router.

Consumer + open source

The receipt as a movement

An open registry and a free local tier build the community and the data flywheel; the impact receipt is inherently shareable. Open‑source credibility is also the recruiting and trust engine for the enterprise product.

The compliance report may be the business. The router is how it gets delivered. The registry is why it gets believed.

Positioning summary
10 Roadmap

Built in the open,
in four moves.

PHASE 1 · NOW

Registry + methodology

Publish schema, scoring rubric, and first eight evidence‑cited scorecards. Open review process. Recruit editorial board with zero lab affiliations.

PHASE 2

Working router

Local tier (open small models) + gateway + estimator with uncertainty ranges + the receipt. Private alpha with values‑bound institutions.

PHASE 3

Integrity Cloud

Mid‑size open models hosted on selected low‑carbon grids with audited books. Live grid‑carbon routing. Budgets, vetoes, team dashboards.

PHASE 4

The reporting product

CSRD/ESG‑ready exports, procurement‑policy templates, enterprise SSO — and the registry as an industry‑standard public good.

— Companion Documents

The registry publishes separately.

Four living documents accompany this paper, each versioned and corrected in the open:

— The Author

Thirty years building tech.
Now building the right thing.

Braxton Jarratt

Braxton Jarratt — born in Tehran, raised in Brunswick, Maine, Dartmouth ’93 — spent three decades building technology companies: helping Cox roll out some of the first cable modems, founding Clearleap (acquired by IBM Watson in 2015), and creating more than $1.7 billion in enterprise value across ventures with IBM, Ericsson, Cox, and Cognosos.

At the end of 2025 he resigned from a well‑paying job building AI models whose main purpose was justifying mass layoffs, liquidated his assets, and committed entirely to technology that actually serves people. That became Integrity Group — and this working paper is its founding technical argument. His first‑person documentary about that turn, Rude Awakening, is in production at Synchronistic Storytelling.

$1.7B+Enterprise value
5Startups
30+Years building

Full story, press materials, and the documentary trailer at braxtonjarratt.com · media & partnership inquiries: braxton@integrity.ai

11 The Invitation

If this resonates,
build it with me.

I’m looking for collaborators across four fronts: engineers for the router and estimator; researchers and editors for the registry; design partners inside values‑bound institutions; and aligned capital that wants its returns measured in more than one currency.

I read everything.

braxton@integrity.ai